Paid Search Labs brings together focused tools that help you analyze search terms, clean up campaigns, and improve performance without overcomplicated software.
Paid Search Labs is a growing hub of practical tools for improving Google Ads performance. It’s built around real workflows: reviewing search terms, cutting wasted spend, and making clear optimization decisions without unnecessary complexity.
The Search Term Auditor is the first tool in the platform, designed to turn messy search term reports into clean, Google Ads–ready actions. More tools will follow, all focused on the parts of Google Ads that matter most.
A focused toolkit for Google Ads operators - from cleaning up search terms to validating settings and aligning budgets.
Generate a ready-to-use Google Ads script to automate repetitive negative keyword maintenance tasks.
Upload a Google Ads “Search terms” report, automatically surface irrelevant queries, and export ready-to-use negative keyword lists.
Turn your monthly target into a clear, channel-ready budget with expected clicks, conversions, and CPA ranges.
Quickly audit campaigns against a best-practice checklist so you can fix wasteful settings before they burn budget.
Start with proven negative keyword libraries by intent type and match format so you can block waste faster.
Paid Search Labs is for marketers who live inside real Google Ads accounts: reviewing search terms, cleaning up waste, and making small improvements that compound over time.
Quickly audit multiple client accounts, spot low-intent queries, and export clean negative lists without living in spreadsheets.
Turn messy search term reports into clear, explainable actions that stakeholders understand and can prioritize quickly.
Use Paid Search Labs as a simple, repeatable workflow for junior buyers and multi-account hygiene without adding new process overhead.
Google Ads doesn’t need more dashboards: it needs better workflows.
Paid Search Labs is built around the work that actually improves performance: reviewing search terms, fixing waste, and making small improvements consistently.
Paid Search Labs is built for self-serve improvements. If you’d like a Google Ads specialist to take a closer look or help implement changes, you can also work with me directly.
A focused, one-time review of your Google Ads account with clear, prioritized recommendations, not a 40-page PDF you’ll never use.
Best for teams who want a second set of eyes before making changes.
Request an auditA short, hands-on engagement where I clean up your account and fix the biggest performance leaks.
Best for advertisers who want real improvements fast without ongoing commitments.
Start an optimization sprintHands-on Google Ads management for teams who want an experienced specialist actively improving performance over time.
Best for teams who want to stay focused on their business while someone else manages Google Ads.
Ask about managementNo long-term contracts required. Availability is limited to ensure quality.
Paid Search Labs is growing into a small, focused toolkit for Google Ads improvement.
Future tools will build on the same philosophy: clear insights, clean actions, and workflows that match how Google Ads is actually managed.
Upcoming ideas include:
New tools are released gradually, with a focus on usefulness over volume.
