A better way to work inside Google Ads.
Search Labs brings together focused tools that help you analyze search terms, clean up campaigns, and improve performance without overcomplicated software.
What is Search Labs?
Search Labs is a growing hub of practical tools for improving Google Ads performance. It’s built around real workflows: reviewing search terms, cutting wasted spend, and making clear optimization decisions without unnecessary complexity.
The Negative Search Term Analyzer is the first tool in the platform, designed to turn messy search term reports into clean, Google Ads–ready actions. More tools will follow, all focused on the parts of Google Ads that matter most.
Built for how Google Ads is actually managed.
Search Labs is for marketers who live inside real Google Ads accounts: reviewing search terms, cleaning up waste, and making small improvements that compound over time.
Freelancers & consultants
Quickly audit multiple client accounts, spot low-intent queries, and export clean negative lists without living in spreadsheets.
In-house marketing teams
Turn messy search term reports into clear, explainable actions that stakeholders understand and can prioritize quickly.
Agencies & growing teams
Use Search Labs as a simple, repeatable workflow for junior buyers and multi-account hygiene without adding new process overhead.
- ✓No “AI magic buttons” or one-click promises
- ✓Clear, explainable recommendations
- ✓Actions you can apply directly in Google Ads
- ✓Built for real Google Ads workflows
- ✓Free to use, no sign-up required
Why Search Labs exists.
Google Ads doesn’t need more dashboards: it needs better workflows.
Search Labs is built around the work that actually improves performance: reviewing search terms, fixing waste, and making small improvements consistently.
Want expert help beyond the tools?
Search Labs is built for self-serve improvements. If you’d like a Google Ads specialist to take a closer look or help implement changes, you can also work with me directly.
Google Ads Account Audit
A focused, one-time review of your Google Ads account with clear, prioritized recommendations, not a 40-page PDF you’ll never use.
- Search terms & wasted spend review
- Campaign and keyword structure feedback
- Negative keyword opportunities
- Clear next steps, ranked by impact
Best for teams who want a second set of eyes before making changes.
Request an auditOne-Time Optimization Sprint
A short, hands-on engagement where I clean up your account and fix the biggest performance leaks.
- Search term cleanup & negative keyword implementation
- Targeting and structure improvements
- Bid and budget efficiency checks
- Changes applied directly in your account
Best for advertisers who want real improvements fast without ongoing commitments.
Start an optimization sprintOngoing Google Ads Management
Hands-on Google Ads management for teams who want an experienced specialist actively improving performance over time.
- Ongoing optimization & testing
- Search term hygiene and waste reduction
- Performance monitoring and iteration
- Regular check-ins and recommendations
Best for teams who want to stay focused on their business while someone else manages Google Ads.
Ask about managementNo long-term contracts required. Availability is limited to ensure quality.
What’s coming next.
Search Labs is growing into a small, focused toolkit for Google Ads improvement.
Future tools will build on the same philosophy: clear insights, clean actions, and workflows that match how Google Ads is actually managed.
Upcoming ideas include:
New tools are released gradually, with a focus on usefulness over volume.